Chapter 13.1 Key Terms Created by: Cy Juergens

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Across
  1. 4. is to build and maintain relationships with their cusstomers
  2. 5. involves one or more intermediaries
  3. 6. is a group of customers who share common wants and needs
  4. 7. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
  5. 8. consists of four basic marketing strategies : product, place, price and promotion.
Down
  1. 1. is the point at which total revunues, or sales, equal total costs and expenses of developing and offering a product or service.
  2. 2. occurs when goods or services are sold from the producer directly to the customer.
  3. 3. is a pathway to direct products to consumers.