Chapter 13.1 Key Terms Created by: David Shuffitt

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Across
  1. 2. a pathway to direct products to consumers
  2. 5. a group of customers who share a common wants and needs
  3. 6. involves one or more intermediaries
  4. 8. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
Down
  1. 1. build and maintain relationships with their customers
  2. 3. goods or services are sold from the producer directly to the customer
  3. 4. consists of four basic marketing strategies: product, place, price, and promotion
  4. 7. the point at which total revunues, or sales, equal total costs and expenses of developing and offering a product or service