Chapter 13.1 Key Terms Created by: Dory Villatoro

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Across
  1. 5. A pathway to direct products to consumers
  2. 7. Consists of four basic marketing strategies: product, place, price, and promotion
  3. 8. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
Down
  1. 1. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  2. 2. To build and maintain relationships with their customers
  3. 3. Occurs when goods and services are sold from the producer directly to the customer
  4. 4. Involves one or more intermediaries in the distribution
  5. 6. A group of customers who share common wants and needs