Chapter 13.1 Key terms Created by: Emily H

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Across
  1. 4. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.
  2. 5. A pathway to direct products to consumers
  3. 7. Consisting of four basic marketing strategies; product,place,price,and promotion- aka the four Ps.
  4. 8. Involves one or more intermediaries.
Down
  1. 1. A group of customers who share common wants and needs.
  2. 2. A strategy to build customer relations
  3. 3. Occurs when goods or services are sold from the producer directly to the customer.
  4. 6. The point at which total revenues, or sales, equal total costs and expenses or making and distributing a product or service.