Chapter 13.1 Key Terms Created By: Ethan Greene

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Across
  1. 2. Occurs when goods or services are sold from the producer directly to the customer
  2. 3. Pathway to direct products to consumers
  3. 6. Consists of four basic marketing strategies
  4. 7. Group of customers who share common wants and needs
  5. 8. the process of creating, promoting, and presenting a product or service to meet customers wants and needs
Down
  1. 1. To build and maintain relationships with their customers
  2. 4. Involves one or more intermediaries
  3. 5. the point when sales and expenses equal out