Chapter 13.1 key terms Created by: Ewan Hernandez

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Across
  1. 6. A chain of intermediaries through which a product moves in order to be made available for purchase by a consumer. An indirect channel of distribution typically involves a product passing through additional steps as it moves from the manufacturing business via distributors to wholesalers and then retail stores.
  2. 7. is a facet of customer relationship management that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual
  3. 8. In economics and business, specifically cost accounting, the break-even point
Down
  1. 1. the action or business of promoting and selling products or services, including market research and advertising.
  2. 2. a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities.
  3. 3. A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. It can include wholesalers, retailers, distributors and even the internet itself.
  4. 4. A direct channel of distribution describes a situation in which the producer sells a product directly to a consumer without the help of intermediaries.
  5. 5. a combination of factors that can be controlled by a company to influence consumers to purchase its products