Chapter 13.1 Key Terms Created By: Grace Skaggs

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Across
  1. 3. consists of the four basic marketing strategies
  2. 5. involves one or more intermediaries
  3. 6. a pathway to direct products to customers
  4. 7. a group of customers who share common wants and needs
  5. 8. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
Down
  1. 1. the process of creating, promoting, and presenting a product or service to meet the wants and needs of customers, wherever they are
  2. 2. occurs when goods and services are sold from the producer directly to the customer
  3. 4. companies use this to build and maintain relationships with their customers