Chapter 13.1 Key Terms Created By: Jacob Joray

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Across
  1. 3. is pathway to direct product to consumers
  2. 5. is a group of customers who share common wants and needs
  3. 7. involves one or more intermediaries
  4. 8. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
Down
  1. 1. consists of four basic marketing strategies: product, place, price and promotion
  2. 2. to build and maintain relationships with their customers
  3. 4. occurs when goods or services are sold from the producer directly to the customer
  4. 6. the point at which total revenues, or sale, equal total costs and expenses of developing and offering a product or service