Chapter 13.1 Key Terms Created by: Jadyn Ruble

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Across
  1. 3. the point at which total revenues, or sales, equal total cost and expenses of developing and offering a product or service.
  2. 5. occurs when goods and services are sold from the producer directly to the customer
  3. 6. build and maintain relationships with their customers
  4. 8. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
Down
  1. 1. a group of customers who share common wants and needs
  2. 2. a pathway to direct products to consumers
  3. 4. consists of four basic marketing strategies: product, place, price, and promotion, collectively known as the four Ps
  4. 7. involves one or intermediaries