Chapter 13.1 Key Terms Created by: Jadyn Ruble

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Across
  1. 2. occurs when goods and services are sold from the producer directly to the customer
  2. 3. consists of four basic marketing strategies: product, place, price, and promotion, collectively known as the four Ps
  3. 4. involves one or intermediaries
  4. 6. a pathway to direct products to consumers
  5. 8. the point at which total revenues, or sales, equal total cost and expenses of developing and offering a product or service.
Down
  1. 1. build and maintain relationships with their customers
  2. 5. a group of customers who share common wants and needs
  3. 7. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are