Chapter 13.1 Key Terms Created By: Josh Miller

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Across
  1. 3. distribution involves one or more intermediaries.
  2. 5. A group of customers who share common wants and needs
  3. 6. marketing to build and maintain a relationship with their customer
Down
  1. 1. distribution occurs when goods or services are sold from the producer directly to the customer.
  2. 2. point the point at which total revenues, or sales, equal costs and expenses of develpoing and offering a product or service
  3. 4. of distribution a pathway to direct products to customers
  4. 5. mix consists of four basic marketing strategies.