Chapter 13.1 Key Terms Created By: Josh Miller

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Across
  1. 2. A group of customers who share common wants and needs
  2. 3. the point at which total revenues, or sales, equal costs and expenses of developing and offering a product or service
  3. 5. occurs when goods or services are sold from the producer directly to the customer.
  4. 8. a pathway to direct products to customers
Down
  1. 1. to build and maintain a relationship with their customer
  2. 4. involves one or more intermediaries.
  3. 6. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
  4. 7. consists of four basic marketing strategies.