Chapter 13.1 Key Terms Created by: Kaitlin King

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Across
  1. 2. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.
  2. 4. to build and maintain relationships with their customers
  3. 6. involves one or more intermediaries
  4. 7. is the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
Down
  1. 1. occurs when goods or services are sold from the producer directly to the customer
  2. 2. consists of four basic marketing strategies: product, place, price, and promotion
  3. 3. a pathway to direct products to consumers
  4. 5. a group of customers who share common wants and needs