Chapter 13.1 Key Terms Created by: Kalieb Combs

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Across
  1. 3. the point at which total revenues equal total cost and expenses of developing and offering a product or service
  2. 4. a strategy used to build customer relations
  3. 6. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
  4. 7. when goods or services are sold from the producer directly to the customer
  5. 8. the four basic marketing strategies: product, place, price, and promotion
Down
  1. 1. distribution involving one or more intermediaries
  2. 2. a pathway to direct products to consumers
  3. 5. a group of customers who share common wants and needs