Chapter 13.1 Key Terms Created by: Kassidy Schryer

1234567
Across
  1. 5. A pathway to direct products to consumers
  2. 6. Consists of four basic marketing strategies: Product, Place, Price and Promotion
  3. 7. Process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
Down
  1. 1. Involves one or more intermediaries
  2. 2. Point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  3. 3. Build and maintain relationships with their customers
  4. 4. Occurs when goods or services are sold from the producer directly to the customer
  5. 6. Group of customers who share common wants and needs