Chapter 13.1 Key Terms Created By: Keaton Seniours

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Across
  1. 3. Group of customers who share common wants & needs.
  2. 6. Building & maintaining relationships with their customers.
  3. 7. Involves one or more intermediaries.
  4. 8. Process of creating, promoting, & presenting a product or service to meet the wants & needs of consumers, wherever they are.
Down
  1. 1. Pathway to direct products to consumers.
  2. 2. The point at which total revenues, or sales, equal total costs & expenses of developing & offering a product or service.
  3. 4. Consists of four basic marketing strategies: product, place, price, & promotion, known as the four P's
  4. 5. Goods or services that are sold from the producer directly to the customer.