Chapter 13.1 Key Terms Created by Kevin Vasquez

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Across
  1. 1. The four elements of an organisation's marketing plan that are designed to meet the needs of its customers.
  2. 5. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
  3. 6. A pathway to direct products to consumers.
  4. 7. The point at which total revenues, or sales, equal total cost and expenses of developing and offering a product or service.
  5. 8. Involves one or more intermediaries.
Down
  1. 2. To build and maintain relationship with their customers.
  2. 3. A group of customers who share common wants and needs.
  3. 4. Occurs when services are sold from the producer directly to the customer.