Chapter 13.1 Key Terms Created by Kevin Vasquez

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Across
  1. 3. Involves one or more intermediaries.
  2. 4. A group of customers who share common wants and needs.
  3. 6. To build and maintain relationship with their customers.
  4. 8. Occurs when services are sold from the producer directly to the customer.
Down
  1. 1. A pathway to direct products to consumers.
  2. 2. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
  3. 5. The four elements of an organisation's marketing plan that are designed to meet the needs of its customers.
  4. 7. The point at which total revenues, or sales, equal total cost and expenses of developing and offering a product or service.