Chapter 13.1 Key Terms Created by: (Kyle Staublin)

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Across
  1. 1. the process of planning, pricing, promoting, selling, and distributing ideas, goods, and services
  2. 3. a strategy to build customer relations
  3. 6. distribution of goods or services from the producer directly to the customer
  4. 7. the point at which total revenues, or sales, equal total costs and expenses of making and distributing a product or service
Down
  1. 1. the four main elements of marketing, also called the four Ps: product, place, price,and promotion. It sometimes includes a fifth P, for people
  2. 2. a pathway to direct products to consumers
  3. 4. distribution involving one or more intermediaries
  4. 5. a group of customers who share common wants and needs