Chapter 13.1 Key Terms Created By: Kylee Edwards

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Across
  1. 1. the process of creating, promotion, and presenting a product or service to meet the wants and needs of consumers
  2. 3. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
  3. 5. a group of customers who share a common product or service
  4. 6. a pathway to direct products to consumers
  5. 7. occurs when goods and services are sold from the producer directly to the customer
Down
  1. 1. constits of four basic marketing strategies: product,place,price, and promotion
  2. 2. used to build and maintain relationships with their customers
  3. 4. involves one or more intermediaries