chapter 13.1 Key Terms Created By: Kyra Phillips

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Across
  1. 5. Consists of four basic marketing strategies: Product, place, Price, and Promotion.
  2. 6. Occurs when goods or services are sold from the producer directly to the customer.
  3. 7. Used to build and maintain relationships with their customers.
Down
  1. 1. Involves one or more intermediaries.
  2. 2. A pathway to direct products to consumers.
  3. 3. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
  4. 4. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
  5. 8. A group of consumers who share common wants and needs.