Chapter 13.1 Key Terms Created by: Laura-Lei Caplinger

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Across
  1. 2. Consists of four basic marketing strategies: products, place, price, and promotion
  2. 3. Occurs when goods and services are sold from the producer directly to the customer
  3. 5. A pathway to direct products to consumers
  4. 6. A group of customers who share common wants and needs
  5. 8. The point at which total revenues, or sales, equal total costs and expenses of making and distributing a product or service
Down
  1. 1. A strategy to build customer relations
  2. 4. Involves one or more intermediaries
  3. 7. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers