Chapter 13.1 Key Terms, Created By: Luke Prather

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Across
  1. 4. to build and maintain relationships with their customers
  2. 7. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  3. 8. occurs when goods or services are sold from the producer directly to the customer
Down
  1. 1. involves one or more intermediaries
  2. 2. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
  3. 3. a pathway to direct products to consumers
  4. 5. consists of four basic marketing strategies: product, place, price, and promotion
  5. 6. a group of customers who share common wants and needs