Chapter 13.1 Key Terms Created by: Mackenzie Pyle

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Across
  1. 2. A group of customers who share common wants and needs
  2. 4. Product, place, price, and promotion
  3. 5. A pathway to direct products to consumers
  4. 7. When goods or services are sold from their producer directly to the customer
  5. 8. The process of creating, promoting, and presenting a product or service
Down
  1. 1. Companies use this to build and maintain relationships with their customers
  2. 3. The point at which total revenues equal total costs
  3. 6. Involves one or more intermediaries