Chapter 13.1 Key Terms Created By: Mary Kate Pritchett

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Across
  1. 2. point at which total revenues, or sales, equal total cost and expenses of developing & offering product or service
  2. 3. group of customers who share common wants and needs
  3. 5. involves one or more intermediaries
  4. 6. build and maintain relationship with their customers
  5. 8. process of creating, promoting, and presenting a product or service to meet needs
Down
  1. 1. occur when goods or services are sold from producer to customer
  2. 4. pathway to direct products to consumers
  3. 7. consists of 4 basic marketing strategies product, place, price, and promotion