Chapter 13.1 Key Terms Created by: May Huff

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Across
  1. 3. The point at which total revenues, or sales, equal total costs and expenses of making and distributing a product or service
  2. 4. Distribution of goods or services from the producer directly to the customer
  3. 5. A strategy to build customer relations
  4. 8. The process of planning, pricing, promoting, selling, and distributing ideas, goods, and services
Down
  1. 1. A group of customers who share common wants and needs
  2. 2. A pathway to direct products to customers
  3. 6. Distribution involving one or more intermediaries
  4. 7. The four main elements of marketing, also called the four Ps: product, place, price, and promotion. It sometimes includes a fifth P, for people