Chapter 13.1 Key Terms Created by: May Huff

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Across
  1. 4. A strategy to build customer relations
  2. 8. The point at which total revenues, or sales, equal total costs and expenses of making and distributing a product or service
Down
  1. 1. The process of planning, pricing, promoting, selling, and distributing ideas, goods, and services
  2. 2. A pathway to direct products to customers
  3. 3. Distribution of goods or services from the producer directly to the customer
  4. 5. Distribution involving one or more intermediaries
  5. 6. The four main elements of marketing, also called the four Ps: product, place, price, and promotion. It sometimes includes a fifth P, for people
  6. 7. A group of customers who share common wants and needs