Chapter 13.1 Key Terms Created by: Morgan Layne

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Across
  1. 2. consists of four basic marketing strategies: product, place, price and promotion
  2. 4. process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
  3. 5. the point at which total revenues or sales equal total costs and expenses of developing and offering a product or service
  4. 6. group of customers who share common wants and needs
  5. 7. to build and maintain relationships with their customers
  6. 8. occurs when goods or services are sold from the producer directly to the customer
Down
  1. 1. involves one or more intermediaries
  2. 3. a pathway to direct products to consumers