Chapter 13.1 Key Terms Created By: Nicolette Robertson

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Across
  1. 2. Group of customers who share common wants and needs.
  2. 4. To build and maintain relationships with their customers.
  3. 6. Process of creating, promoting, and presenting a product or service to meet the wants and needs of a customer.
  4. 7. Goods or services are sold from the producer directly to the customer.
Down
  1. 1. is the point at which total revenues, or sales, equal total cost and expenses of developing and offering a product or service.
  2. 3. Pathway to direct products to consumers.
  3. 5. Involves one or more intermediaries.
  4. 6. Consist of four basic marketing strategies, known as the four Ps.