Chapter 13.1 Key Terms Created by: Porsche Tobias

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Across
  1. 2. group of customers who share common wants and needs
  2. 3. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  3. 4. involves one or more intermediaries
  4. 5. occurs when goods or services are sold from the producer directly to the customer.
  5. 6. build and maintain relationships with their customers.
  6. 8. process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.
Down
  1. 1. a pathway to direct products to consumers
  2. 7. consists of four basic marketing strategies: product, place, price, and promotions.