chapter 13.1 key terms created by: Priscilla Buffington

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Across
  1. 2. group of consumers who share common wants and needs
  2. 4. to build and maintain relationships with their customers
  3. 7. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
Down
  1. 1. occurs when goods or services are sold from the producer directly to the customer
  2. 2. consist of 4 basic marketing skills
  3. 3. pathway to direct products to consumers
  4. 5. involves one or more intermediaries
  5. 6. process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers