Chapter 13.1 Key Terms Created by: Rebekah Franke

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Across
  1. 4. to build and maintain relationships with their customers
  2. 5. involves one or more intermediaries
  3. 8. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
Down
  1. 1. constists of the four basic marketing strategies: product, place, price, and promotion
  2. 2. occurs when goods or services are sold from the producer directly to the customer
  3. 3. a pathway to direct products to consumers
  4. 6. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
  5. 7. a group of customers who share common wants and needs