Chapter 13.1 Key Terms Created by: Reid Kruse

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Across
  1. 2. of Distribution A pathway to direct products to consumers.
  2. 6. A group of customers who share common wants and needs.
  3. 7. Point The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
  4. 8. Distribution Occurs when goods or services are sold from the producer directly to the customer.
Down
  1. 1. The process of creating, promoting, and presenting a product or service to meet the wants and needs of customers, wherever they are.
  2. 3. Distribution Involves one or more intermediaries.
  3. 4. Mix Product, Place, Price, Promotion.
  4. 5. Marketing To build and maintain relationships with their customers.