Chapter 13.1 Key Terms Created By: Rolando Baltazar

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Across
  1. 3. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  2. 6. involves one or more intermediaries
  3. 7. a pathway to direct products to consumers
Down
  1. 1. to build and maintain relationships with their customers
  2. 2. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
  3. 4. a group of customers who share common wants and needs
  4. 5. occurs when goods or services are sold from the producer directly to the customer