Chapter 13.1 Key Terms Created by: Ronnie Lawhead

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Across
  1. 2. is the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  2. 5. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
  3. 7. a pathway to direct product to consumers
  4. 8. is a group of customers who share common wants and needs
Down
  1. 1. Companies use __________________ to build and maintain relationships with their customers
  2. 3. occurs when goods or services are sold from the producer directly to the customer
  3. 4. involves on or more intermediaries
  4. 6. consists of four basic marketing strategies: product, place, price, promotion