Chapter 13.1 Key Terms Created by: Rosendo Baltazar

12345678
Across
  1. 3. is the point at which total, revenues, or sales, equal total costs and expenses of developing and offering a product or service
  2. 5. is a group of customers who share common wants and needs
  3. 7. involves one or more itermediaries
  4. 8. to build and maintain relationship with their customers
Down
  1. 1. consists of four basic marketing strategies which are product, place, price, and promotion, collectively known as the four Ps
  2. 2. its a pathway to direct products to consumers
  3. 4. occurs when goods or services are sold from the producer directly to the customer
  4. 6. is the process of creating, promoting, and presenting a product or service to meet wants and needs of consumers, wherever they are