Chapter 13.1 Key Terms Created by: Rosendo Baltazar

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Across
  1. 3. is a group of customers who share common wants and needs
  2. 5. its a pathway to direct products to consumers
  3. 6. is the process of creating, promoting, and presenting a product or service to meet wants and needs of consumers, wherever they are
  4. 7. is the point at which total, revenues, or sales, equal total costs and expenses of developing and offering a product or service
  5. 8. involves one or more intermediaries
Down
  1. 1. occurs when goods or services are sold from the producer directly to the customer
  2. 2. to build and maintain relationship with their customers
  3. 4. consists of four basic marketing strategies which are product, place, price, and promotion, collectively known as the four Ps