Chapter 13.1 Key Terms Created by: Rosendo Baltazar

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Across
  1. 2. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
  2. 4. to build and maintain relationship with their customers
  3. 6. involves one or more intermediaries
  4. 7. is the point at which total, revenues, or sales, equal total costs and expenses of developing and offering a product or service
  5. 8. is a group of customers who share common wants and needs
Down
  1. 1. its a pathway to direct products to consumers
  2. 3. consists of four basic marketing strategies which are product, place, price, and promotion, collectively known as the four Ps
  3. 5. occurs when goods or services are sold from the producer directly to the customer