Chapter 13.1 key terms created by Salvador Garcia

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Across
  1. 3. to build and maintain relationships with their customers
  2. 5. one or more intermediaries
  3. 7. when goods or services are sold from the producer directly to the customer
  4. 8. group of costumers who share common wants and needs
Down
  1. 1. pathway to direct products to consumers
  2. 2. product, place, price, and promotion
  3. 4. process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
  4. 6. point at which total revenues, or sales, equal total costs and expenses