Chapter 13.1 Key Terms Created by: Sarah Edwards

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Across
  1. 2. a group of customers who share common wants and needs
  2. 5. involves one or more intermediaries
  3. 6. a strategy companies use to build and maintain relationships with their customers.
  4. 8. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
Down
  1. 1. a pathway to direct products to consumers
  2. 3. the point at which total revenues, or sales, equal totals costs and expenses of developing a product or service
  3. 4. when goods or services are sold from the producer directly to the customer
  4. 7. product, place, price, and promotion