Chapter 13.1 Key Terms Created by: Shaun Myers

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Across
  1. 2. The four main elements of marketing, also called the four Ps: product, place, price, and promotion. It sometimes includes a fifth P, for people.
  2. 3. Distribution involving one or more intermediaries.
  3. 4. A pathway to direct products to consumers.
  4. 7. A group of customers that share common wants and needs.
  5. 8. The process of creating, promoting, and presenting a product or service to meet the wants and needs of customers.
Down
  1. 1. A strategy to build customer relation.
  2. 5. Distribution of goods or services from the producer directly to the customer.
  3. 6. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.