Chapter 13.1 Key Terms Created By: Shelby Scott

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Across
  1. 2. a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities.
  2. 3. Distribution a product passing through additional steps as it moves from the manufacturing business via distributors to wholesalers and then retail stores.
  3. 6. point the point at which cost or expenses and revenue are equal.
Down
  1. 1. Mix a combination of factors that can be controlled by a company to influence consumers to purchase its products.
  2. 4. Distribution a situation in which the producer sells a product directly to a consumer without the help of intermediaries.
  3. 5. of Distribution a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.
  4. 7. Marketing a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.