Chapter 13.1 Key Terms Created By: Shelby Scott

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Across
  1. 2. of Distribution a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.
  2. 3. Mix a combination of factors that can be controlled by a company to influence consumers to purchase its products.
  3. 4. Distribution a situation in which the producer sells a product directly to a consumer without the help of intermediaries.
  4. 6. Marketing a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.
  5. 7. a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities.
Down
  1. 1. point the point at which cost or expenses and revenue are equal.
  2. 5. Distribution a product passing through additional steps as it moves from the manufacturing business via distributors to wholesalers and then retail stores.