chapter 13.1 key terms created by: Thomas Story

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Across
  1. 2. to build and maintain relationships with their customers
  2. 5. occurs when goods or services are sold from the producer directly to the customer
  3. 6. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
  4. 7. consists of four basic marketing strategies: product, place, price, and promotion
  5. 8. the point at which total revenues, or sales, equal total costs and expenses or developing and offering a product or service
Down
  1. 1. a pathway to direct products to consumers
  2. 3. involves one or more intermediaries
  3. 4. a group of customers who share common wants and needs