Chapter 13.1 Key Terms Created by Tori Snook

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Across
  1. 4. Invloves one or more intermediaries
  2. 5. Consists of 4 basic marketing strategies: product, place, price, and promotion
  3. 6. A pathway to direct products to consumers
  4. 7. Occurs when goods or services are sold from the producer directly to the customer
Down
  1. 1. Used to build and maintain relationships with their customers
  2. 2. The process of creating, promoting, and presenting a product or service to meet the wants and needs of customers
  3. 3. A group of customers who share common wants ans needs
  4. 8. The point at which revenues equal total costs and expenses of developing and offering a product or service