Chapter 13.1 Key Terms Created By: Trent Hohenstreiter

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Across
  1. 4. four basic marketing strategies: product, place, price, and promotion, collectively as the four P's
  2. 6. involves one or more intermediates
  3. 7. to build and maintain relationships with their consumers
Down
  1. 1. occurs when goods or services are sold from the producer directly to the customer
  2. 2. the point at which the total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  3. 3. a pathway to direct products to consumers
  4. 5. a group of customers who share common wants and needs
  5. 8. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers