Chapter 13.1 Key Terms Created By: Ty McCory

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Across
  1. 3. process of creating, promoting, and presenting a product or service to meet wants or needs of customers
  2. 5. of four basic marketing strategies: product, price, place, and promotion
  3. 6. group of customers who share common wants and needs.
  4. 7. pathway to direct products to consumers
Down
  1. 1. to build and maintain relationships with their customers
  2. 2. occurs when goods are sold from the producer directly to the customer
  3. 4. involves one or more intermediaries
  4. 8. point at which total revenues, sales, equal total costs and expenses