Chapter 13.1 Key Terms Created By: Wyatt Campbell

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Across
  1. 3. to build and maintain a relationship with their customers
  2. 5. involves one or more intermediates
  3. 6. the process of creating,promoting,and presenting a product or service to meet the wants and needs of consumers, where ever they are
  4. 7. occurs when goods or services are sold from the producer directly to the customer
Down
  1. 1. the point at which total revenues equal total costs and expenses of developing and offering a product or service
  2. 2. a pathway to direct products to consumers
  3. 4. consists of four basic marketing strategies product,place,price,and promotion,collectively know as the four p's
  4. 6. a group of customers who share common wants and needs