Chapter 13.1 Key Terms Created by: Zane Weddel

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Across
  1. 4. Pathway to direct products to consumers
  2. 5. When goods or services are sold from the producer directly to the customer
  3. 6. Four strategies: product, place, price, and promotion
  4. 7. A group of customers who share a common want or need
  5. 8. The process of creating, promoting, and representing aproduct or service
Down
  1. 1. The point at which total revenues, or sales equal total costs and expenses of developing and offering a product or service
  2. 2. To build and maintain relationships with their customers
  3. 3. Involves one or more intermediaries