Chapter 13.1 Key Terms Created By:Braydon Hill

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Across
  1. 2. this consists of four basic marketing strageties
  2. 5. a pathway to direct products to consumers
  3. 6. the process of creating
  4. 7. a group of customers who share common wants and needs
  5. 8. involves one or more intermediaries
Down
  1. 1. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  2. 3. a stragety to build customer relations
  3. 4. occurs when goods or services are sold from the producer directly to the customer